What is your PMF?

What is your PMF?

I’m in the process of reading a great book by Ari Herstand called “How to Make it in the New Music Business” and I highly recommend it.  One of the issues he covers in his book is your PMF (Product Market Fit).  So what is a “Product Market Fit”?  Commercially speaking it’s aligning a product with the needs and preferences of it’s target market.  Do you know who your target market is?

Before starting the writing-recording process, you should make a list of who your fans are (i.e. primarily female; between the ages of 25 – 35; lifestyle, etc.).

Analyzing streaming platforms, social media insights, and concert attendance data can provide valuable insights into your audience’s preferences thereby allowing you to better target your musical offerings. The more you know about your fans, the better!