Strategies for Getting Your Music Out There
Strategies to Get Your Music Out There
Getting your music heard by a wider audience is crucial for building a successful career.
The music industry is competitive, and standing out requires not only talent, but also STRATEGIC efforts to promote your work effectively.
Utilize Social Media Platforms:
Social media has revolutionized the way artists share their music and connect with fans. Here are some key platforms you can utilize:
A visual platform that allows you to share photos, short videos, and stories. Use it to post behind-the-scenes contents, snippets of your music, and engage with your followers through comments and direct messages.
Create a dedicated Facebook page for your music. Share updates, event announcements, and live performances. Utilize Facebook groups and music-related communities to network and promote your work.
Great for real-time interaction. Share your thoughts on music, retweet industry news, and use relevant hashtags to increase visibility. Engage with fans and fellow musicians to build a network.
YouTube
The go-to platform for music videos. Create a channel where you upload your official music videos, lyric videos, cover songs, and vlogs. Collaborate with other artists and influencers to reach more viewers.
GREAT platform for networking with people in the music business. I have made some great connections on LinkedIn!
Streaming Services
Stagedive
“The EntreMusician” go-to for streaming your music! A fair-pay platform where 50% of the paid subscriptions go directly to the artist. Share your Stagedive music link EVERYWHERE!
Spotify
One of the most popular music streaming services. Submit your music to playlists, create your own playlists, and use Spotify for Artists to analyze your audience and performance.
Apple Music
Offers a vast audience for musicians. Make sure your music is available on this platform and promote it through social media and your website.
Soundcloud
Ideal for independent artists. Upload your tracks, interact with listeners and join groups that align with your music genre to increase presence.
Build a Website
A professional website serves as a central hub for your music career. Include the following elements:
Biography: share your story and musical journey
Music: Embed your tracks and videos
Tour Dates: List your upcoming shows and events
Merchandise: Sell branded merchandise to fans
Contact Information: Provide details for bookings and inquiries
Engage with Fans
Building a loyal fan base is vital. Here are ways to engage with your fans:
Live Performances: Performing live allows you to connect with your audience directly. Play at local venues, festivals, and events. Consider live streaming your performances to reach a global audience.
Mailing List: Create a mailing list to keep your fans updated. Send newsletters with exclusive content, news and offers.
Fan Interaction: Respond to comments, messages, and emails. Make your fans feel valued and appreciated.
Collaborate with Other Artists
Collaborations can help you reach new audiences. Work with artists who share your musical style or have a complementary sound. Collaborate on tracks, perform together, and cross-promote each other’s work.
“The EntreMusician” and “Songfarm” are two groups that I have joined and they have provided me with amazing collaboration opportunities. I highly recommend checking them out!
Attend music events, workshops, and conferences to meet other artists and producers. Utilize online platforms, social media and forums to connect with potential collaborators. Engage with artists whose work you admire and build relationships.
Use collaboration platforms designed for online collaboration such as Soundtrap, SoundBetter and Splice or use collaboration apps like BandLab, SoundTrap, ProCollabs, Melboss, Kompoz and WeTransfer.
Networking
Networking is crucial for gaining exposure. Attend industry events, conferences, and workshops to connect with producers, managers and other musicians. Join music organizations and associations to expand your network.
Submit to Music Blogs and Magazines
Getting featured in music blogs and magazines can boost your visibility. Research publications that align with your genre and submit your music for reviews and features.
Utilize Paid Advertising
Use social media ads, Google Ads and promotional services offered by streaming platforms to target your desired audience.
These are just some of the strategies you can utilize to get your music out there.